On top of the Property Game

The Australian Arab Business Council’s March 2020 dinner’s keynote speaker was Ms Monika Tu,
Director and Founder of Black Diamondz Group. Monika’s presentation included not her views of the
property market and her personal journey since arriving in Australia in the early 1980’s.
Monika came to Australia with no money, no contacts, and no English. Now as Founder and Director
of the Black Diamondz Group, she is a multiple award-winning agent and it has been said, Sydney’s
number one real estate agent for luxury properties.
Since establishing her business 10 years ago, a key component of Monika’s focus in her ever-changing
industry landscape, is offering a concierge service to her clientele. I.e. the Black Diamondz Group are
not a traditional real estate agent who focus on property sales; they also support their clients’ new
migrant journey by guiding them with their educational needs, business aspirations as well as their
lifestyle goals. This is a key point of difference for Monika and the team at Black Diamondz, one which
has driven their referrals to 80% of their business.
Monika and her team have achieved their success through their focus ensuring they always stand out
– i.e. strong commitment to their branding strategy and key principles, including –
 Be yourself – be honest in who you are and what you represent
 Be unique – achieved through brandings strategy
 Be aware – know your competition
 Be knowledgeable – understand your client, their aspirations and keep in mind cultural differences
A few key highlights of Monika’s achievements include –
 Majority of her publicity has been free; genuine interest in her journey from the public wishing to
hear her story, insight and experience
 2019 – highest sold property was achieved by Black Diamondz – $22,600,000
 Blakehurst – record set for waterfront property sold by Black Diamondz – $11,000,000. Previous
record was $4,700,000 – also set by Black Diamondz
 Eastern suburbs – property sold in 1 day
 Milsons Point – property sold for $2,500,000 above reserve

A quote from Monika – “As a Chinese woman married to a Lebanese man, I understand the importance
of building solid relationships between cultures and was delighted to share my knowledge and story
with all the AABC’s members at the monthly dinner. This dynamic organisation is an inspiring melting
pot of minds, businesses and ideas. Thank you for having me and I hope my story continues to inspire
you as your own businesses grow and prosper.”

To continue following Monika and Black Diamondz journey, please feel free to follow them on –
For Monika –
 @monikatu88 (Instagram)
 https://m.facebook.com/monikatubd/ (FaceBook)
 Monika (Yan Lin) Tu (Linkedin)

For Black Diamondz –
 black_diamondz_international (Instagram)
 https://m.facebook.com/blackdiamondzpropertyconcierge/
 Black Diamondz Group (Linkedin)
To view the photos of our last dinner, please visit https://ausarabbusinesscouncil.com/march-